Today I am in awe at how the multinational beverage company, Coca-Cola created a three-minute broadcast advertisement to promote peace between the Indians and the Pakistanis.
The campaign did not only use vending machines with live-streaming camera and 3D touchscreen technology but also enabled both countries to communicate in a fun way before they could drink their purchased product. They were able to dance together, wave at someone, make a friend, exchange gestures and trace together symbols of love, peace and unity!
I encourage you to watch the video below and feel the happiness both countries experienced because of Coca-Cola!
A moment of happiness has the power to bring the world closer together
How do you make someone happy ?